Retail doesn’t have to be a guessing game.
Join 600+ CPG founders and experts sharing real strategies that get products on shelf.
We are a curated, application-only community built for CPG founders serious about scaling.
Vetted community of CPG operators
A private network of founders and experts sharing what really works in retail.
Your retail support system
Guidance, answers, and clarity for scaling fast, without wasting time or money guessing.
Vetted community of CPG operators
A private network of founders and experts sharing what really works in retail.
Your retail support system
Guidance, answers, and clarity for scaling fast, without wasting time or money guessing.
We exist to make retail expertise accessible, practical, and human.
Retail is high-stakes without expert guidance
When founders navigate retail solo, avoidable mistakes get expensive fast.
Retail growth can feel isolating
Founders often make critical decisions alone, without peers who truly understand the realities of retail.
We exist to close that gap
By bringing together the people who’ve done it before, we help founders grow smarter, faster, and with more confidence.
We exist to make growth collaborative
By surrounding founders with peers, operators, and experts, we turn isolated decisions into shared momentum.
Retail is high-stakes without expert guidance
When founders navigate retail solo, avoidable mistakes get expensive fast.
We exist to close that gap
By bringing together the people who’ve done it before, we help founders grow smarter, faster, and with more confidence.
Retail growth can feel isolating
Founders often make critical decisions alone, without peers who truly understand the realities of retail.
We exist to make growth collaborative
By surrounding founders with peers, operators, and experts, we turn isolated decisions into shared momentum.
Retail is high-stakes without expert guidance
When founders navigate retail solo, avoidable mistakes get expensive fast.
Retail growth can feel isolating
Founders often make critical decisions alone, without peers who truly understand the realities of retail.
We exist to close that gap
By bringing together the people who’ve done it before, we help founders grow smarter, faster, and with more confidence.
We exist to make growth collaborative
By surrounding founders with peers, operators, and experts, we turn isolated decisions into shared momentum.
What's Inside
What's Inside
01
Private community
A private Slack community of 600+ brands, retail operators, industry experts, peer support, and shared learnings.
04
Interactive events
Live webinars, interactive AMAs, accountability calls, group discussions, and tactical retail deep dives.
02
Real time Q&A
Real-time, judgement-free Q&A with experienced retail operators, founders, advisors, and practitioners.
05
Retail resource library
A searchable library of retail learnings, proven frameworks, resources, tools, templates, and playbooks.
03
Early access
Monthly member matching, curated introductions, expert office hours, and hands-on strategic guidance.
06
Live learning events
In-person meetups, trade show walking groups, CPG retreats, vetted retail partner discounts, and an AI retail expert chatbot (coming soon).
02
Real time Q&A
Real-time, judgement-free Q&A with experienced retail operators, founders, advisors, and practitioners.
05
Retail resource library
A searchable library of retail learnings, proven frameworks, resources, tools, templates, and playbooks.
01
Private community
A private Slack community of 600+ brands, retail operators, industry experts, peer support, and shared learnings.
03
Early access
Monthly member matching, curated introductions, expert office hours, and hands-on strategic guidance.
06
Live learning events
In-person meetups, trade show walking groups, CPG retreats, vetted retail partner discounts, and an AI retail expert chatbot (coming soon).
04
Interactive events
Live webinars, interactive AMAs, accountability calls, group discussions, and tactical retail deep dives.
Founders & CPG Teams
Brands entering or scaling in retail.
Retail Operators & Experts
Industry pros helping emerging brands grow.
Founders & CPG Teams
Brands entering or scaling in retail.
Retail Operators & Experts
Industry pros helping emerging brands grow.
Meet the private network of 600+ brands and retail experts built to support you through every step of getting on, and staying on shelf.
Meet the private network of 600+ brands
and retail experts.
It's been built to support you through every step of getting on, and staying on shelf.
+
Accepted Members
%
Brands
%
Retail Experts
What Members Ask First
These are the questions we get asked most before someone joins. If you’re on the fence, this should give you the clarity you need.
What is The Retail Lab?
The Retail Lab is a curated, application-only community for CPG founders and retail experts focused on one thing: getting products on shelf, and keeping them there. It’s a private space to ask real retail questions, share what’s working now, and learn directly from operators who’ve done it before
Who is The Retail Lab for?
The community is built for two groups: • Emerging CPG brands navigating retail for the first time or scaling distribution quickly • Retail experts, buyers, category managers, distributors, brokers, consultants, and operators — who want to meaningfully support growing brands Today, the community is made up of ~67% brands and ~33% retail experts, creating a balanced, highly actionable network.
Is this community really free? What’s the catch?
Yes! The Retail Lab is free to join. There’s no hidden upsell or required program. The only “catch” is that it’s application-only to keep the community high-signal, collaborative, and valuable for everyone inside.
How is the community curated?
The Retail Lab is intentionally curated to keep conversations high-quality and relevant. Every application is reviewed to ensure members are either actively building a CPG brand or bring meaningful retail expertise to the table. This balance is what makes the community work: today, ~67% of members are brands and ~33% are retail experts, creating a network where questions get answered quickly and insights come from real experience — not theory.
What actually happens inside the community?
Members get access to: • A private Slack community with 600+ brands and experts • Real-time, judgment-free Q&A with retail operators • Monthly expert matching and office hours • Live webinars, AMAs, and accountability calls • A growing retail resource library • Early access to in-person meetups, trade show walking groups, retreats, vetted partner discounts, and an AI retail expert chatbot (coming soon) This isn’t content for content’s sake. It’s real conversations around real retail problems.
What makes The Retail Lab different from other CPG communities?
Most communities are noisy, sales-driven, or overly theoretical. The Retail Lab is different because it’s: • Judgment-free, even for beginner questions • Grounded in what’s working now, not outdated playbooks • Built to make retail expertise accessible, not gatekept Think of it as your real-time lab for navigating today’s CPG retail landscape — with people who actually have your back.
What Members Ask First
These are the questions we get asked most before someone joins. If you’re on the fence, this should give you the clarity you need.
What is The Retail Lab?
The Retail Lab is a curated, application-only community for CPG founders and retail experts focused on one thing: getting products on shelf, and keeping them there. It’s a private space to ask real retail questions, share what’s working now, and learn directly from operators who’ve done it before
Who is The Retail Lab for?
The community is built for two groups: • Emerging CPG brands navigating retail for the first time or scaling distribution quickly • Retail experts, buyers, category managers, distributors, brokers, consultants, and operators — who want to meaningfully support growing brands Today, the community is made up of ~67% brands and ~33% retail experts, creating a balanced, highly actionable network.
Is this community really free? What’s the catch?
Yes! The Retail Lab is free to join. There’s no hidden upsell or required program. The only “catch” is that it’s application-only to keep the community high-signal, collaborative, and valuable for everyone inside.
How is the community curated?
The Retail Lab is intentionally curated to keep conversations high-quality and relevant. Every application is reviewed to ensure members are either actively building a CPG brand or bring meaningful retail expertise to the table. This balance is what makes the community work: today, ~67% of members are brands and ~33% are retail experts, creating a network where questions get answered quickly and insights come from real experience — not theory.
What actually happens inside the community?
Members get access to: • A private Slack community with 600+ brands and experts • Real-time, judgment-free Q&A with retail operators • Monthly expert matching and office hours • Live webinars, AMAs, and accountability calls • A growing retail resource library • Early access to in-person meetups, trade show walking groups, retreats, vetted partner discounts, and an AI retail expert chatbot (coming soon) This isn’t content for content’s sake. It’s real conversations around real retail problems.
What makes The Retail Lab different from other CPG communities?
Most communities are noisy, sales-driven, or overly theoretical. The Retail Lab is different because it’s: • Judgment-free, even for beginner questions • Grounded in what’s working now, not outdated playbooks • Built to make retail expertise accessible, not gatekept Think of it as your real-time lab for navigating today’s CPG retail landscape — with people who actually have your back.
What Members Ask First
These are the questions we get asked most before someone joins. If you’re on the fence, this should give you the clarity you need.
What is The Retail Lab?
The Retail Lab is a curated, application-only community for CPG founders and retail experts focused on one thing: getting products on shelf, and keeping them there. It’s a private space to ask real retail questions, share what’s working now, and learn directly from operators who’ve done it before
Who is The Retail Lab for?
The community is built for two groups: • Emerging CPG brands navigating retail for the first time or scaling distribution quickly • Retail experts, buyers, category managers, distributors, brokers, consultants, and operators — who want to meaningfully support growing brands Today, the community is made up of ~67% brands and ~33% retail experts, creating a balanced, highly actionable network.
Is this community really free? What’s the catch?
Yes! The Retail Lab is free to join. There’s no hidden upsell or required program. The only “catch” is that it’s application-only to keep the community high-signal, collaborative, and valuable for everyone inside.
How is the community curated?
The Retail Lab is intentionally curated to keep conversations high-quality and relevant. Every application is reviewed to ensure members are either actively building a CPG brand or bring meaningful retail expertise to the table. This balance is what makes the community work: today, ~67% of members are brands and ~33% are retail experts, creating a network where questions get answered quickly and insights come from real experience — not theory.
What actually happens inside the community?
Members get access to: • A private Slack community with 600+ brands and experts • Real-time, judgment-free Q&A with retail operators • Monthly expert matching and office hours • Live webinars, AMAs, and accountability calls • A growing retail resource library • Early access to in-person meetups, trade show walking groups, retreats, vetted partner discounts, and an AI retail expert chatbot (coming soon) This isn’t content for content’s sake. It’s real conversations around real retail problems.
What makes The Retail Lab different from other CPG communities?
Most communities are noisy, sales-driven, or overly theoretical. The Retail Lab is different because it’s: • Judgment-free, even for beginner questions • Grounded in what’s working now, not outdated playbooks • Built to make retail expertise accessible, not gatekept Think of it as your real-time lab for navigating today’s CPG retail landscape — with people who actually have your back.